Vlogger
Key facts
Vloggers make online videos to talk about a wide range of subjects such as politics, fashion, economics and sports. They can relate objective facts, but often they also give their opinion on the related topic. Vloggers post these videos online on social media or streaming platforms, often accompanied with written text. They also interact with their viewers via comments.
Vloggers create and publish video content on platforms like social media and streaming services. This often involves researching topics, filming and editing videos, writing accompanying text, and actively engaging with viewers through comments and feedback. The subject matter can be incredibly diverse, encompassing politics, fashion, economics, sports, or any other area of interest. Vloggers frequently share their opinions alongside factual information, fostering discussion and building a loyal following.
- • Planning and researching video content.
- • Filming and editing videos to a high standard.
- • Writing engaging descriptions and titles for videos.
Where this occupation is in demand
Reported labour shortages and surpluses, by year. Published for occupation groups, not for individual job titles.
Deeper colour: reported the same way in more consecutive years.
Figures cover Legal, social and cultural professionals — 186 jobs including this one.
In shortage: Italy.
Longest-running shortage: Italy, 2 years.
Select a place on the map to see its figures.
About this source›
Source: ELA/EURES labour shortages and surpluses. Readings are published at occupation-group level, and cover Europe. Editions differ in annex layout and country coverage, so a change between years does not always mean the labour market changed. Countries in grey were not reported, which is not the same as being in balance.
What these words mean
The four things this section reports
- Reported demand
- Whether employers report needing people in this job — a judgement published by a national or EU body, not a count.
- Where it is heading
- Which way employment in this job is expected to move over the coming years, from an official projection.
- Openings
- Roughly how many openings arise — from growth and from people leaving the job.
- Typical pay
- What people in this job typically earn where the source publishes it. Blank does not mean unpaid; it means nobody publishes it for that place.
A measure is left out when nobody publishes it for that place, rather than shown as zero.
Which way the market leans for you
- In your favour
- More openings than people looking — employers are competing for candidates.
- Balanced
- Openings and candidates are roughly matched.
- Competitive
- More people looking than openings — expect to compete.
- Mixed evidence
- Sources disagree, or the same occupation group is short in one part and oversupplied in another.
Every source resolves to one of these four, so there is a single vocabulary to learn. What differs is the evidence behind it, which is printed underneath each verdict — a measured ratio of openings to jobseekers, or an assessment published by a national body.
How this job compares with other jobs in the same country
- Strong
- Among the strongest in that country
- Good
- Stronger than most jobs in that country
- Mixed
- About typical for that country
- Weak
- Weaker than most jobs in that country
This is a rank within one country, not a score you can carry across borders — the registers behind two countries count different people, so the same number means different things in each. It is also why a job can be among the strongest in a country and still show as Competitive: it leads the field in a market that is crowded overall.
Where these come from
Every figure is published by a national statistics office, a public employment service or an EU body, and each card names its source and the period it covers. Some places are counted monthly, others assessed once or twice a year, so two places on the same map can be describing different moments — the date is always shown.
None of this predicts one person's chances. It describes a market.
Explore More
Find your career path and explore the science behind our recommendations.
Could vlogger fit you?
Answer three quick questions. This is not a full assessment — it is a teaser to help you decide whether to compare your profile.
Do you enjoy tasks that require Stress Tolerance?
Do you enjoy tasks that require Attention to Detail?
Do you enjoy tasks that require Integrity?
Future Outlook for vlogger
The outlook for vlogger reflects a balanced mix of automation exposure and durable, human-led work.
How are these scores calculated?
The Resilience Score (0–100) estimates how structurally protected this occupation is from automation and AI disruption, based on task-level analysis. Higher scores mean more human-judgment-intensive tasks. AI Exposure shows the estimated percentage of task hours that current AI capabilities could affect. These are model-derived structural indicators, not predictions about individual job security.
How could vlogger change as AI adoption grows?
Several task areas may shift toward AI-assisted workflows, so reskilling becomes more important.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
How could vlogger change as AI adoption grows?
Several task areas may shift toward AI-assisted workflows, so reskilling becomes more important.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
How AI may change this role
Deterministic, model-based interpretation of current role signals — not a guarantee of replacement.
What still depends on people
- follow up online user requests
- develop professional network
Where AI may become a co-pilot
- perform video editing
- develop digital content
- perform image editing
Tasks most exposed to automation
- consult information sources
- follow the news
- manage online content
Vital Signs & AI Vectors
AI Exposure Vectors
0-100%Exposure to AI-assisted analysis, pattern recognition, and predictive modelling tasks
Exposure to content generation, creative augmentation, and large language model tools
Exposure to workflow automation, decision-support software, and process digitisation
Exposure to physical automation, robotics, and sensor-driven task displacement
Technical Details
NexFuture v3.0 estimates automation exposure natively from ESCO essential-skill groups, weighted by skill mass and calibrated against expert anchors. Scores are probabilistic estimates, not guarantees. See the NexFuture Methodology White Paper for full details.
Measures automation exposure. It does not measure pay, demand, or how many jobs exist near you.
What people in this role usually do
Arts, Entertainment, & Design
A typical day as a vlogger
09 09:00 · Morning create online news content
10 10:30 · Mid-morning edit digital moving images
12 12:00 · Midday edit recorded sound
14 14:00 · Afternoon follow the news
15 15:30 · Late afternoon manage online content
17 17:00 · Wrap-up operate a camera
Task order is illustrative. Individual days vary.
- 1ICT software specifications
The characteristics, use and operations of various software products such as computer programmes and application software.
- 2online moderation techniques
The strategies and methods used to interact online and moderate online users and groups.
- audio editing software
- copyright legislation
- social media management
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perform video editing
Rearrange and edit video footage in the course of the post-production process. Edit the footage using a variety of sofware, tools, and techniques such as colour correction and effects, speed effects, and audio enhancing.
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perform image editing
Edit various types of images such as analogue and digital photographs or illustrations.
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edit recorded sound
Edit audio footage using a variety of sofware, tools, and techniques such as crossfading, speed effects, and removing unwanted noises.
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operate a camera
Capture moving images with a camera. Operate the camera skilfully and safely to obtain high quality material.
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set up cameras
Put cameras in place and prepare them for use.
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consult information sources
Consult relevant information sources to find inspiration, to educate yourself on certain topics and to acquire background information.
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follow the news
Follow current events in politics, economics, social communities, cultural sectors, internationally, and in sports.
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manage online content
Ensure the website content is up to date, organised, attractive and meets the target audience needs, the requirements of the company and international standards by checking the links, setting the publishing time framework and order.
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manage website
Provide different services related to website management such as monitoring online traffic, managing content, providing website support and making estimations and improvements to one's website.
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create online news content
Create and upload news content for e.g. websites, blogs and social media.
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study topics
Carry out effective research on relevant topics to be able to produce summary information appropriate to different audiences. The research may involve looking at books, journals, the internet, and/or verbal discussions with knowledgeable persons.
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develop digital content
Create and edit digital content in different formats, express oneself through digital means.
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stay up to date with social media
Keep up with the trends and people on social media such as Facebook, Twitter, and Instagram.
Skill DNA
Work personality traits and values that define this role
See whether this role fits your Career DNA
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Scan to continue on mobilePath to become a vlogger
What it typically takes to qualify: education level, where it is a regulated profession, and where to study.
Bachelor's or equivalent level
Growth Pathways & Similar Roles
Explore typical career progression paths, adjacent skills, and similar roles to plan your next transition.
Where does vlogger fit?
Similarity scores based on skill overlap from ESCO data.
Frequently asked questions
- What skills are most important for a successful vlogger?
- Strong communication skills, both verbal and written, are essential. Technical skills in video editing software are also needed. Beyond that, creativity, consistency, and the ability to connect with an audience are key to building a loyal following.
- Is it common to be a vlogger as an employee, or is it mostly freelance?
- While many vloggers work as freelancers, it's increasingly common to find vlogger roles within established media companies, brands, or organizations. This role is mostly employee-based, but it is also commonly pursued as a freelancing opportunity.
- How do vloggers typically monetize their content?
- Vloggers can monetize their content through various avenues, including advertising revenue, sponsorships, affiliate marketing, and selling merchandise. Building a significant and engaged audience is crucial for generating income.
- Vlogger — what does it pay in the United States?
- $60,280 a year at the median, as of 2025-05. State medians run from $35,280 to $105,390. Source: US Bureau of Labor Statistics. This is a United States figure and not a projection for Europe.