blogger
Key facts
Do you have a passion for sharing your thoughts and expertise online? As a blogger, you can build an audience and engage in meaningful conversations about topics you care about, from current events to personal interests.
Bloggers create and publish online content, typically in the form of articles, on a diverse range of subjects. This role combines writing skills with an understanding of online platforms and audience engagement. While presenting factual information is important, bloggers often share their perspectives and opinions, sparking discussion and building a community around their content. Interaction with readers through comments and other channels is a key part of the job.
- • Researching and writing engaging blog posts on various topics.
- • Editing and proofreading content to ensure accuracy and clarity.
- • Optimizing blog posts for search engines (SEO) to increase visibility.
Where this occupation is in demand
Reported labour shortages and surpluses, by year. Published for occupation groups, not for individual job titles.
Deeper colour: reported the same way in more consecutive years.
Figures cover Legal, social and cultural professionals — 186 jobs including this one.
In shortage: Italy.
Longest-running shortage: Italy, 2 years.
Select a place on the map to see its figures.
About this source›
Source: ELA/EURES labour shortages and surpluses. Readings are published at occupation-group level, and cover Europe. Editions differ in annex layout and country coverage, so a change between years does not always mean the labour market changed. Countries in grey were not reported, which is not the same as being in balance.
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Could blogger fit you?
Answer three quick questions. This is not a full assessment — it is a teaser to help you decide whether to compare your profile.
Do you enjoy tasks that require Dependability?
Do you enjoy tasks that require Attention to Detail?
Do you enjoy tasks that require Integrity?
Future Outlook for blogger
The outlook for blogger reflects a balanced mix of automation exposure and durable, human-led work.
How are these scores calculated?
The Resilience Score (0–100) estimates how structurally protected this occupation is from automation and AI disruption, based on task-level analysis. Higher scores mean more human-judgment-intensive tasks. AI Exposure shows the estimated percentage of task hours that current AI capabilities could affect. These are model-derived structural indicators, not predictions about individual job security.
How could blogger change as AI adoption grows?
Several task areas may shift toward AI-assisted workflows, so reskilling becomes more important.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
How could blogger change as AI adoption grows?
Several task areas may shift toward AI-assisted workflows, so reskilling becomes more important.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
How AI may change this role
Deterministic, model-based interpretation of current role signals — not a guarantee of replacement.
What still depends on people
- follow up online user requests
- evaluate writings in response to feedback
- develop professional network
Where AI may become a co-pilot
- develop digital content
- create online news content
- study topics
Tasks most exposed to automation
- consult information sources
- follow the news
- manage online content
Vital Signs & AI Vectors
AI Exposure Vectors
0-100%Exposure to AI-assisted analysis, pattern recognition, and predictive modelling tasks
Exposure to content generation, creative augmentation, and large language model tools
Exposure to workflow automation, decision-support software, and process digitisation
Exposure to physical automation, robotics, and sensor-driven task displacement
Technical Details
NexFuture v3.0 estimates automation exposure natively from ESCO essential-skill groups, weighted by skill mass and calibrated against expert anchors. Scores are probabilistic estimates, not guarantees. See the NexFuture Methodology White Paper for full details.
Measures automation exposure. It does not measure pay, demand, or how many jobs exist near you.
What people in this role usually do
Arts, Entertainment, & Design
A typical day as a blogger
09 09:00 · Morning create online news content
10 10:30 · Mid-morning evaluate writings in response to feedback
12 12:00 · Midday follow the news
14 14:00 · Afternoon manage online content
15 15:30 · Late afternoon stay up to date with social media
17 17:00 · Wrap-up study topics
Task order is illustrative. Individual days vary.
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ethics of sharing work through social media
The ethics around the appropriate use of social networks and media channels through which to share your work.
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ICT software specifications
The characteristics, use and operations of various software products such as computer programmes and application software.
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online moderation techniques
The strategies and methods used to interact online and moderate online users and groups.
- copyright legislation
- social media management
- writing techniques
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consult information sources
Consult relevant information sources to find inspiration, to educate yourself on certain topics and to acquire background information.
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follow the news
Follow current events in politics, economics, social communities, cultural sectors, internationally, and in sports.
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manage online content
Ensure the website content is up to date, organised, attractive and meets the target audience needs, the requirements of the company and international standards by checking the links, setting the publishing time framework and order.
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manage website
Provide different services related to website management such as monitoring online traffic, managing content, providing website support and making estimations and improvements to one's website.
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create online news content
Create and upload news content for e.g. websites, blogs and social media.
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study topics
Carry out effective research on relevant topics to be able to produce summary information appropriate to different audiences. The research may involve looking at books, journals, the internet, and/or verbal discussions with knowledgeable persons.
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evaluate writings in response to feedback
Edit and adapt work in response to comments from peers and publishers.
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develop digital content
Create and edit digital content in different formats, express oneself through digital means.
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stay up to date with social media
Keep up with the trends and people on social media such as Facebook, Twitter, and Instagram.
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develop professional network
Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.
Skill DNA
Work personality traits and values that define this role
See whether this role fits your Career DNA
Take the free Career DNA assessment to see how blogger aligns with your interests, work style, and future path. In less than 10 minutes, you will get a personalized fit signal and a roadmap for what to do next.
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Where does blogger fit?
Similarity scores based on skill overlap from ESCO data.
Frequently asked questions
- What kind of subjects can I blog about?
- The possibilities are virtually limitless! Bloggers cover everything from politics and fashion to economics and sports. Choose a niche you're passionate about and knowledgeable in.
- Do I need a formal education to become a blogger?
- While a degree in journalism, communications, or a related field can be helpful, it’s not always required. Strong writing skills, a passion for your topic, and the ability to learn online marketing are more important.
- How do bloggers typically find work?
- This occupation is primarily employment-based. Many bloggers work as content creators for companies, organizations, or media outlets. While freelance blogging is possible, most find themselves in a full-time or part-time employee role.
- Blogger — is there a shortage in Europe?
- No. In the 2025 ELA/EURES edition, a surplus was reported in 9 of the 10 European countries that assessed this occupation group: Austria, Czechia, Denmark, Estonia and 5 more. One country reported a shortage. These assessments are published per occupation group rather than per job title.
- Blogger — what does it pay in the United States?
- $72,270 a year at the median, as of 2025-05. State medians run from $43,440 to $129,300. Source: US Bureau of Labor Statistics. This is a United States figure and not a projection for Europe.