Occupation intelligence

Sales Support Assistant

Role lens

Sales support assistants perform a variety of general sales support tasks, such as supporting the development of sales plans, managing clerical activities of sales efforts, verifying client invoices and other accounting documents or records, compiling data, and preparing reports for other company departments.

Labour market
More candidates than openings in Austria and 10 more countries
ELA/EURES 2025
Industry
Marketing & Sales
Education
Primary education
15%
Resilience Score · 2026 (Higher is better)
Primary education 81% AI exposure · 2026
Labour market

Where this occupation is in demand

Reported labour shortages and surpluses, by year. Published for occupation groups, not for individual job titles.

Figures cover Numerical and material recording clerks — 39 jobs including this one.

4 of 15 in shortage202517 of 29 growing3.8Mopenings to 2035

In shortage: Bulgaria, Denmark, Italy, Poland.

Longest-running shortage: Poland, 4 years.

Select a place on the map to see its figures.

About this source›

Source: ELA/EURES labour shortages and surpluses. Readings are published at occupation-group level, and cover Europe. Editions differ in annex layout and country coverage, so a change between years does not always mean the labour market changed. Countries in grey were not reported, which is not the same as being in balance.

What these words mean

The four things this section reports

Reported demand
Whether employers report needing people in this job — a judgement published by a national or EU body, not a count.
Where it is heading
Which way employment in this job is expected to move over the coming years, from an official projection.
Openings
Roughly how many openings arise — from growth and from people leaving the job.
Typical pay
What people in this job typically earn where the source publishes it. Blank does not mean unpaid; it means nobody publishes it for that place.

A measure is left out when nobody publishes it for that place, rather than shown as zero.

Which way the market leans for you

In your favour
More openings than people looking — employers are competing for candidates.
Balanced
Openings and candidates are roughly matched.
Competitive
More people looking than openings — expect to compete.
Mixed evidence
Sources disagree, or the same occupation group is short in one part and oversupplied in another.

Every source resolves to one of these four, so there is a single vocabulary to learn. What differs is the evidence behind it, which is printed underneath each verdict — a measured ratio of openings to jobseekers, or an assessment published by a national body.

How this job compares with other jobs in the same country

Strong
Among the strongest in that country
Good
Stronger than most jobs in that country
Mixed
About typical for that country
Weak
Weaker than most jobs in that country

This is a rank within one country, not a score you can carry across borders — the registers behind two countries count different people, so the same number means different things in each. It is also why a job can be among the strongest in a country and still show as Competitive: it leads the field in a market that is crowded overall.

Where these come from

Every figure is published by a national statistics office, a public employment service or an EU body, and each card names its source and the period it covers. Some places are counted monthly, others assessed once or twice a year, so two places on the same map can be describing different moments — the date is always shown.

None of this predicts one person’s chances. It describes a market.

Reported demand · Typical pay · Where it is heading (United States, Ireland, Australia, Malta)
Reported demand · Typical pay · Where it is heading
Reported demand Typical pay Where it is heading
United States Not reported $47,540 2025-05 −1.6% 2024–2034 · BLS 2024-2034
Ireland Not reported — +38.5% 2023–2035 · Cedefop 2026 *
Australia Assessed as balanced Jobs and Skills Australia 2025 * — —
Malta Shortage reported ELA/EURES 2024 * — —

* Published for occupation groups, not for individual job titles.

U.S. Bureau of Labor Statistics (OEWS)

Do you guide students, clients or employees? Use this occupation data in your organisation.

NexFuture™

Future Outlook for sales support assistant

The outlook for sales support assistant reflects a balanced mix of automation exposure and durable, human-led work.

How are these scores calculated?

The Resilience Score (0–100) estimates how structurally protected this occupation is from automation and AI disruption, based on task-level analysis. Higher scores mean more human-judgment-intensive tasks. AI Exposure shows the estimated percentage of task hours that current AI capabilities could affect. These are model-derived structural indicators, not predictions about individual job security.

Play the future
How could sales support assistant change as AI adoption grows?

Several task areas may shift toward AI-assisted workflows, so reskilling becomes more important.

Significant task-level transformation is estimated in 8 years (around 2034) under the selected Expected Pace scenario.
~10%
Resilience
Automation Risk
EXP~85%
Human advantage
MOAT~15%

Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.

2026
2030
2039
AI Adoption Speed:

Model-based estimate. Use it as a planning signal, not a guarantee.

How AI may change this role

Deterministic, model-based interpretation of current role signals — not a guarantee of replacement.

15% Human-owned

What still depends on people

  • handle mail
  • perform office routine activities
  • perform clerical duties
The Human Edge To stay ahead in this role, focus on sales activities and bookkeeping regulations. These human-centric skills are the hardest for AI to replicate in the next 20 years.
25% Assist

Where AI may become a co-pilot

  • perform business research
81% Automate

Tasks most exposed to automation

  • produce sales reports
Detailed Analysis

Vital Signs & AI Vectors

AI Exposure Vectors

0-100%
AI / Machine Learning 25%

Exposure to AI-assisted analysis, pattern recognition, and predictive modelling tasks

Generative AI 12%

Exposure to content generation, creative augmentation, and large language model tools

Cognitive Software 11%

Exposure to workflow automation, decision-support software, and process digitisation

Robotic & Physical Automation 0%

Exposure to physical automation, robotics, and sensor-driven task displacement

Technical Details
Methodology: NexFuture v3.0 Sources: O*NET® 30.3, ESCO v1.2.1 Updated: Oct 2026

NexFuture v3.0 estimates automation exposure natively from ESCO essential-skill groups, weighted by skill mass and calibrated against expert anchors. Scores are probabilistic estimates, not guarantees. See the NexFuture Methodology White Paper for full details.

Measures automation exposure. It does not measure pay, demand, or how many jobs exist near you.

Day in the life

What people in this role usually do

Marketing & Sales

Day in the life

A typical day as a sales support assistant

09
09:00 · Morning
perform office routine activities
Program, prepare, and perform activities required to be performed everyday in offices such as mailing, receiving supplies, updating managers and employees, and keeping operations running smoothly.
10
10:30 · Mid-morning
handle mail
Handle mail considering data protection issues, health and safety requirements, and specifications of different kinds of mail.
12
12:00 · Midday
perform business research
Search and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.
14
14:00 · Afternoon
produce sales reports
Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.
15
15:30 · Late afternoon
perform clerical duties
Perform administrative tasks such as filing, typing up reports and maintaining mail correspondence.

Task order is illustrative. Individual days vary.

Skills & knowledge

What you need to do this work

The skills, knowledge and tools this role calls for — and the traits and rewards that come with it.

Essential skills
performing general clerical and administrative tasks
  • handle mail

    Handle mail considering data protection issues, health and safety requirements, and specifications of different kinds of mail.

  • perform office routine activities

    Program, prepare, and perform activities required to be performed everyday in offices such as mailing, receiving supplies, updating managers and employees, and keeping operations running smoothly.

  • perform clerical duties

    Perform administrative tasks such as filing, typing up reports and maintaining mail correspondence.

conducting academic or market research
  • perform business research

    Search and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.

preparing financial documents, records, reports, or budgets
  • produce sales reports

    Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.

Knowledge areas & Software & Technologies
Knowledge areas
  • sales activities

    The supply of goods, sale of goods and the related financial aspects. The supply of goods entails the selection of goods, import and transfer. The financial aspect includes the processing of purchasing and sales invoices, payments etc. The sale of goods implies the proper presentation and positioning of the goods in the shop in terms of acessibility, promotion, light exposure.

  • customer service

    Processes and principles related to the customer, client, service user and to personal services; these may include procedures to evaluate customer's or service user's satisfaction.

  • electronic business

    Any business process that is implemented through a computer-mediated network. Mainly, it concerns the use of the Web, Internet, intranets to conduct businesses. It deals with, among others, business processes such as customer relation management, and supply chain management.

Cross-sector skills
  • bookkeeping regulations
Software & Technologies
FacebookAdobe IllustratorAdobe InDesignSASMicrosoft SQL ServerIBM SPSS StatisticsSalesforce softwareAdobe Creative Cloud softwareOracle DatabaseOracle Primavera Enterprise Project Portfolio ManagementOracle PeopleSoftIntuit QuickBooksHypertext markup language HTMLTeradata DatabaseAtlassian JIRAZoomYardi softwareMicrosoft TeamsMozilla FirefoxSlackAtlassian ConfluenceMicrosoft Active Server Pages ASPApache HadoopApache HiveCisco WebexApache CassandraKronos Workforce TimekeeperApache TomcatCanvaSAP ConcurFileMaker ProMicrosoft PublisherYouTubeOracle JD Edwards EnterpriseOneMinitabGoogle DriveLinkedInOracle E-Business Suite FinancialsNetSuite ERPOracle Business Intelligence Enterprise Edition
Key traits you need
Integrity Dependability Self-Control Stress Tolerance Attention to Detail Cooperation Initiative Adaptability/Flexibility Independence Analytical Thinking Concern for Others Persistence Achievement/Effort Leadership Innovation Social Orientation
Key rewards you can expect
AchievementWorking Condit…RecognitionRelationshipsSupportIndependence
How to qualify

Path to become a sales support assistant

What it typically takes to qualify: education level, where it is a regulated profession, and where to study.

Typical education level

Primary education

Where to study

352 programmes in 15 countries teach the core skills of this job. Plus 166 short courses that build single skills.

A few examples, taught in the language of this page:

Degree

Higher Diploma in Business in Sales Management

Munster Technological University · Ireland

Degree

General Sales, Merchandising and Related Marketing Operations

Milwaukee Area Technical College · the United States

Vocational Intermediate Occupational Certificate: Accounting Clerk

Development Quality Partner - FASSET · South Africa

Vocational Skills for the Office -Payroll & Accounts

National Learning Network Sligo · Ireland

Short course

Communications & Customer Service

Optimum Ltd. · Ireland

EQF 4 Stated route to this job Source 1
Sources
  1. 1. Source: Europass Qualification Dataset Register (European Commission)
  2. 2. Source: U.S. Department of Education, College Scorecard (collegescorecard.ed.gov), CC BY. Data as at 10/06/2026. Adapted by NexPath.
  3. 3. Source: South African Qualifications Authority (SAQA), All Qualifications and Unit Standards (allqs.saqa.org.za).
  4. 4. Irish course data from Qualifax (qualifax.ie), run by Quality and Qualifications Ireland (QQI).
Career progression

Growth Pathways & Similar Roles

Explore typical career progression paths, adjacent skills, and similar roles to plan your next transition.

Career landscape

Where does sales support assistant fit?

This role
sales support assistant This role

Similarity scores based on skill overlap from ESCO data.

For organisations

The data on this page, working for your students, clients and staff.

Common questions

Frequently asked questions

What skills are most important for a sales support assistant?
Strong organizational skills, attention to detail, proficiency in data entry and spreadsheet software (like Excel), and excellent communication skills are crucial. The ability to work independently and as part of a team is also highly valued.
Is this role typically office-based?
Yes, this role is primarily an employment-based position and typically conducted in an office environment. While occasional flexibility might exist, it’s generally a full-time, employee-focused role.
How does this role contribute to the sales team’s success?
By handling administrative tasks and providing accurate data, you free up the sales team to focus on building relationships and closing deals. Your reports and insights also help the team identify trends and improve their strategies.
How much does Sales Support Assistant pay in the United States?
$46,290 a year at the median, as of 2025-05. State medians run from $25,730 to $59,910. Source: US Bureau of Labor Statistics. This is a United States figure and not a projection for Europe.

Sources: ESCO O*NET ELA/EURES Cedefop BLS Data updated October 19, 2026 About our data