Online Community Manager
Role lens
Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
Online community managers are responsible for creating and nurturing interactive online spaces using platforms like social media, forums, and wikis. They act as facilitators, moderators, and relationship builders, ensuring communities are welcoming, active, and aligned with the goals of the organization or brand they represent. This role requires a blend of communication, technical, and analytical skills to effectively manage and grow online communities.
- • Developing and implementing community engagement strategies.
- • Monitoring online conversations and addressing member inquiries or concerns.
- • Creating and curating content to stimulate discussion and maintain community interest.
Where this occupation is in demand
Reported labour shortages and surpluses, by year. Published for occupation groups, not for individual job titles.
Figures cover Business and administration professionals — 134 jobs including this one.
In shortage: Czechia, Italy, Netherlands, Romania.
Longest-running shortage: Italy, 3 years.
Select a place on the map to see its figures.
About this source›
Source: ELA/EURES labour shortages and surpluses. Readings are published at occupation-group level, and cover Europe. Editions differ in annex layout and country coverage, so a change between years does not always mean the labour market changed. Countries in grey were not reported, which is not the same as being in balance.
What these words mean
The four things this section reports
- Reported demand
- Whether employers report needing people in this job — a judgement published by a national or EU body, not a count.
- Where it is heading
- Which way employment in this job is expected to move over the coming years, from an official projection.
- Openings
- Roughly how many openings arise — from growth and from people leaving the job.
- Typical pay
- What people in this job typically earn where the source publishes it. Blank does not mean unpaid; it means nobody publishes it for that place.
A measure is left out when nobody publishes it for that place, rather than shown as zero.
Which way the market leans for you
- In your favour
- More openings than people looking — employers are competing for candidates.
- Balanced
- Openings and candidates are roughly matched.
- Competitive
- More people looking than openings — expect to compete.
- Mixed evidence
- Sources disagree, or the same occupation group is short in one part and oversupplied in another.
Every source resolves to one of these four, so there is a single vocabulary to learn. What differs is the evidence behind it, which is printed underneath each verdict — a measured ratio of openings to jobseekers, or an assessment published by a national body.
How this job compares with other jobs in the same country
- Strong
- Among the strongest in that country
- Good
- Stronger than most jobs in that country
- Mixed
- About typical for that country
- Weak
- Weaker than most jobs in that country
This is a rank within one country, not a score you can carry across borders — the registers behind two countries count different people, so the same number means different things in each. It is also why a job can be among the strongest in a country and still show as Competitive: it leads the field in a market that is crowded overall.
Where these come from
Every figure is published by a national statistics office, a public employment service or an EU body, and each card names its source and the period it covers. Some places are counted monthly, others assessed once or twice a year, so two places on the same map can be describing different moments — the date is always shown.
None of this predicts one person’s chances. It describes a market.
Reported demand · Typical pay · Where it is heading (United States, Ireland, Australia, Malta, United Kingdom)
| Reported demand | Typical pay | Where it is heading | |
|---|---|---|---|
| United States | Not reported | $78,760 2025-05 | +6.7% 2024–2034 · BLS 2024-2034 |
| Ireland | Not reported | — | +28.4% 2023–2035 · Cedefop 2026 * |
| Australia | Assessed as balanced Jobs and Skills Australia 2025 * | — | — |
| Malta | Surplus reported ELA/EURES 2024 * | — | +75.6% 2023–2035 · Cedefop 2026 * |
| United Kingdom | Not reported | £36,336 2025-provisional | — |
* Published for occupation groups, not for individual job titles.
U.S. Bureau of Labor Statistics (OEWS)
Source: Office for National Statistics, Annual Survey of Hours and Earnings, Open Government Licence v3.0
Do you guide students, clients or employees? Use this occupation data in your organisation.
Future Outlook for online community manager
The outlook for online community manager reflects a balanced mix of automation exposure and durable, human-led work.
How are these scores calculated?
The Resilience Score (0–100) estimates how structurally protected this occupation is from automation and AI disruption, based on task-level analysis. Higher scores mean more human-judgment-intensive tasks. AI Exposure shows the estimated percentage of task hours that current AI capabilities could affect. These are model-derived structural indicators, not predictions about individual job security.
How could online community manager change as AI adoption grows?
Several task areas may shift toward AI-assisted workflows, so reskilling becomes more important.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
Several task areas may shift toward AI-assisted workflows, so reskilling becomes more important.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
Model-based estimate. Use it as a planning signal, not a guarantee.
Compare this to your profile
How AI may change this role
Deterministic, model-based interpretation of current role signals — not a guarantee of replacement.
What still depends on people
- follow up online user requests
- manage feedback
- collaborate in the development of marketing strategies
Where AI may become a co-pilot
- evaluate marketing content
- analyse consumer buying trends
- analyse internal factors of companies
Tasks most exposed to automation
- perform online data analysis
- use content management system software
- provide written content
Vital Signs & AI Vectors
AI Exposure Vectors
0-100%Exposure to AI-assisted analysis, pattern recognition, and predictive modelling tasks
Exposure to workflow automation, decision-support software, and process digitisation
Exposure to content generation, creative augmentation, and large language model tools
Exposure to physical automation, robotics, and sensor-driven task displacement
Technical Details
NexFuture v3.0 estimates automation exposure natively from ESCO essential-skill groups, weighted by skill mass and calibrated against expert anchors. Scores are probabilistic estimates, not guarantees. See the NexFuture Methodology White Paper for full details.
Measures automation exposure. It does not measure pay, demand, or how many jobs exist near you.
What people in this role usually do
Marketing & Sales
A typical day as an online community manager
09 09:00 · Morning develop online community plan
10 10:30 · Mid-morning manage content development projects
12 12:00 · Midday translate requirement concepts into content
14 14:00 · Afternoon align efforts towards business development
15 15:30 · Late afternoon analyse consumer buying trends
17 17:00 · Wrap-up analyse customer service surveys
Task order is illustrative. Individual days vary.
What you need to do this work
The skills, knowledge and tools this role calls for — and the traits and rewards that come with it.
-
plan marketing strategy
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.
-
define measurable marketing objectives
Outline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the development of the marketing plan.
-
plan marketing campaigns
Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.
-
integrate marketing strategies with the global strategy
Integrate the marketing strategy and its elements such as the market definition, competitors, price strategy, and communication with the general guidelines of the global strategy of the company.
-
translate requirement concepts into content
Develop digital content by following given requirements and guidelines.
-
use e-services
Participate in society through the use of public and private digital services. Seek opportunities for self-empowerment and for participatory citizenship through appropriate digital technologies.
-
develop digital content
Create and edit digital content in different formats, express oneself through digital means.
-
analyse internal factors of companies
Research and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.
-
analyse customer service surveys
Analyse results from surveys completed by passengers/customer. Analyse results to identify trends and draw conclusions.
-
analyse work-related written reports
Read and comprehend job-related reports, analyse the content of reports and apply findings to daily work operations.
-
perform online data analysis
Analyse online experiences and online data for purposes of understanding user behaviour, triggers of online attention, and other factors that could optimise webpage development and exposure.
-
use content management system software
Use software that allows publishing, editing and modifying content as well as maintenance from a central interface.
-
study sales levels of products
Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.
-
track key performance indicators
Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.
-
manage profitability
Regularly review sales and profit performance.
-
create annual marketing budget
Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering products to people.
-
research website users
Record and analyse website traffic by distributing surveys or using e-commerce and analytics. Identify the needs and preferences of target visitors in order to apply marketing strategies to increase website traffic.
-
perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
-
analyse consumer buying trends
Analyse buying habits or currently prevalent customer behaviour.
-
analyse external factors of companies
Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.
-
impart business plans to collaborators
Diffuse, present, and communicate business plans and strategies to managers, employees making sure that objectives, actions, and important messages are properly conveyed.
-
align efforts towards business development
Synchronise the efforts, plans, strategies, and actions carried out in departments of companies towards the growth of business and its turnover. Keep business development as the ultimate outcome of any effort of the company.
-
develop professional network
Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.
-
build trust
Express intentions and behaviour in a coherent and transparent manner, inviting reciprocity and establishing the grounds for a trusting and reliable connection between people and teams.
corporate social responsibility
The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.
corporate sustainability
A business practice to conduct long-term sustainable growth by seeking environmental, economic, and social strategies as its three main pillars.
keywords in digital content
The digital tools to conduct keyword research. The information retrieval systems identify the content of a document guided by keywords and metadata.
market pricing
Price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.
online moderation techniques
The strategies and methods used to interact online and moderate online users and groups.
- authoring software
- brand marketing techniques
- content marketing strategy
- digital media
- market research
- marketing mix
- marketing principles
Path to become an online community manager
What it typically takes to qualify: education level, where it is a regulated profession, and where to study.
Bachelor's or equivalent level
1,198 programmes in 29 countries teach the core skills of this job. Plus 503 short courses that build single skills.
A few examples, taught in the language of this page:
Bachelor of Arts in Content Creation and Social Media
South East Technological University · Ireland
Higher Certificate in Content Creation and Social Media
South East Technological University · Ireland
Content & Media Strategy
Stichting NHL Stenden Hogeschool · the Netherlands
Master of Science in Digital Media and Marketing
Atlantic Technological University · Ireland
Certificate in Business in Social Media Marketing and Digital Advertising
Technological University of the Shannon · Ireland
These are 6 of 1,701.
Sources
- 1. Source: Europass Qualification Dataset Register (European Commission)
- 2. Bron: DUO open onderwijsdata
- 3. Source: Opintopolku.fi (Finnish National Agency for Education)
Growth Pathways & Similar Roles
Explore typical career progression paths, adjacent skills, and similar roles to plan your next transition.
Where does online community manager fit?
Similarity scores based on skill overlap from ESCO data.
For organisations
The data on this page, working for your students, clients and staff.
Frequently asked questions
What skills are most important for an online community manager?
Is this role typically a full-time position or can I work as a freelancer?
How does this role differ from a social media manager?
How much does Online Community Manager pay in the United States?
Sources: ESCO O*NET ELA/EURES Cedefop BLS Data updated October 3, 2026 About our data