product and services manager
Role lens
Are you passionate about shaping what businesses offer and how they present it? As a product and services manager, you'll be instrumental in defining a company’s catalogue and ensuring it meets customer needs and business goals.
Product and services managers play a vital role in ensuring a company’s offerings are well-defined, structured, and appealing to customers. This role involves analyzing market trends, understanding customer requirements, and collaborating with various teams to create and refine product and service portfolios. You'll be the bridge between customer needs and the company's ability to deliver, constantly seeking ways to optimize offerings for maximum impact.
- • Defining the content and structure of a company’s product and service catalogue.
- • Analyzing market data and customer feedback to identify opportunities for improvement and new offerings.
- • Collaborating with sales, marketing, and development teams to ensure alignment and successful product launches.
Where this occupation is in demand
Reported labour shortages and surpluses, by year. Published for occupation groups, not for individual job titles.
Deeper colour: reported the same way in more consecutive years.
Figures cover Business and administration professionals — 134 jobs including this one.
In shortage: Greece, Italy, Romania.
Longest-running shortage: Italy, 3 years.
Select a place on the map to see its figures.
About this source›
Source: ELA/EURES labour shortages and surpluses. Readings are published at occupation-group level, and cover Europe. Editions differ in annex layout and country coverage, so a change between years does not always mean the labour market changed. Countries in grey were not reported, which is not the same as being in balance.
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Future Outlook for product and services manager
The outlook for product and services manager reflects a balanced mix of automation exposure and durable, human-led work.
How are these scores calculated?
The Resilience Score (0–100) estimates how structurally protected this occupation is from automation and AI disruption, based on task-level analysis. Higher scores mean more human-judgment-intensive tasks. AI Exposure shows the estimated percentage of task hours that current AI capabilities could affect. These are model-derived structural indicators, not predictions about individual job security.
How could product and services manager change as AI adoption grows?
Several task areas may shift toward AI-assisted workflows, so reskilling becomes more important.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
How could product and services manager change as AI adoption grows?
Several task areas may shift toward AI-assisted workflows, so reskilling becomes more important.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
How AI may change this role
Deterministic, model-based interpretation of current role signals — not a guarantee of replacement.
What still depends on people
- ensure products meet regulatory requirements
- maintain relationship with suppliers
- plan marketing strategy
Where AI may become a co-pilot
- develop the product catalogue
- assign codes to product items
Tasks most exposed to automation
- perform data analysis
- have computer literacy
Vital Signs & AI Vectors
AI Exposure Vectors
0-100%Exposure to workflow automation, decision-support software, and process digitisation
Exposure to content generation, creative augmentation, and large language model tools
Exposure to AI-assisted analysis, pattern recognition, and predictive modelling tasks
Exposure to physical automation, robotics, and sensor-driven task displacement
Technical Details
NexFuture v3.0 estimates automation exposure natively from ESCO essential-skill groups, weighted by skill mass and calibrated against expert anchors. Scores are probabilistic estimates, not guarantees. See the NexFuture Methodology White Paper for full details.
Measures automation exposure. It does not measure pay, demand, or how many jobs exist near you.
What people in this role usually do
Marketing & Sales
A typical day as a product and services manager
09 09:00 · Morning assign codes to product items
10 10:30 · Mid-morning develop the product catalogue
12 12:00 · Midday maintain relationship with suppliers
14 14:00 · Afternoon apply business acumen
15 15:30 · Late afternoon ensure finished product meet requirements
17 17:00 · Wrap-up handle requests for new product items
Task order is illustrative. Individual days vary.
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characteristics of products
The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.
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characteristics of services
The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.
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company policies
The set of rules that govern the activity of a company.
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product comprehension
The offered products, their functionalities, properties and legal and regulatory requirements.
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services marketing
The set of marketing activities for businesses that provide services to improve brand awareness and raise sales. It focuses on intangible commodities.
- advertising techniques
- channel marketing
- content marketing strategy
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plan marketing strategy
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.
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assign codes to product items
Assign correct product class codes and cost accounting codes to items.
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perform data analysis
Collect data and statistics to test and evaluate in order to generate assertions and pattern predictions, with the aim of discovering useful information in a decision-making process.
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maintain relationship with suppliers
Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.
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apply business acumen
Take appropriate actions in a business environment in order to maximise possible outcome from each situation.
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ensure finished product meet requirements
Ensure that finished products meet or exceed company specifications.
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meet deadlines
Ensure operative processes are finished at a previously agreed-upon time.
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handle requests for new product items
Pass end user requests for new products to the relevant business function; update catalogue after approval.
Skill DNA
Work personality traits and values that define this role
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Where does product and services manager fit?
Similarity scores based on skill overlap from ESCO data.
Frequently asked questions
- What skills are most important for a product and services manager?
- Strong analytical skills are essential for understanding market trends and customer needs. Excellent communication and collaboration skills are also crucial, as you'll be working with diverse teams. A strategic mindset and attention to detail are key to effectively managing product and service portfolios.
- Is this role typically part of a larger team, or can it be a standalone position?
- This role is typically part of a larger team, often within a product management or marketing department. You'll collaborate closely with other professionals to ensure the success of the company’s offerings.
- What are some common career paths that lead to becoming a product and services manager?
- Many professionals enter this role from backgrounds such as marketing, sales, product development, or customer service. Experience in a specific industry is often beneficial, as it provides valuable context for understanding customer needs and market dynamics.
- Product And Services Manager — is there a shortage in Europe?
- No. In the 2025 ELA/EURES edition, a surplus was reported in 11 of the 14 European countries that assessed this occupation group: Austria, Bulgaria, Czechia, Germany and 7 more. 3 countries reported a shortage. These assessments are published per occupation group rather than per job title.
- Product And Services Manager — what does it pay in the United States?
- $161,030 a year at the median, as of 2025-05. State medians run from $79,890 to $212,020. Source: US Bureau of Labor Statistics. This is a United States figure and not a projection for Europe.