marketing assistant
Role lens
Kickstart your marketing career as a Marketing Assistant! This role provides essential support to marketing teams, offering a fantastic entry point for students and career changers eager to learn the ropes of the industry.
As a Marketing Assistant, you'll be the backbone of marketing operations, ensuring everything runs smoothly. You'll work closely with marketing managers and officers, handling a variety of tasks that contribute to successful campaigns and initiatives. This is an excellent opportunity to gain practical experience and develop a broad understanding of marketing principles.
- • Preparing reports on marketing activities for various departments, including finance and account management.
- • Gathering and organizing resources needed by marketing managers to effectively perform their duties.
- • Assisting with the planning and execution of marketing campaigns, including digital and traditional channels.
Where this occupation is in demand
Reported labour shortages and surpluses, by year. Published for occupation groups, not for individual job titles.
Deeper colour: reported the same way in more consecutive years.
Figures cover Business and administration professionals — 134 jobs including this one.
In shortage: Greece, Italy, Romania.
Longest-running shortage: Italy, 3 years.
Select a place on the map to see its figures.
About this source›
Source: ELA/EURES labour shortages and surpluses. Readings are published at occupation-group level, and cover Europe. Editions differ in annex layout and country coverage, so a change between years does not always mean the labour market changed. Countries in grey were not reported, which is not the same as being in balance.
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Could marketing assistant fit you?
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Future Outlook for marketing assistant
The outlook for marketing assistant reflects a balanced mix of automation exposure and durable, human-led work.
How are these scores calculated?
The Resilience Score (0–100) estimates how structurally protected this occupation is from automation and AI disruption, based on task-level analysis. Higher scores mean more human-judgment-intensive tasks. AI Exposure shows the estimated percentage of task hours that current AI capabilities could affect. These are model-derived structural indicators, not predictions about individual job security.
How could marketing assistant change as AI adoption grows?
This role is likely to change gradually, with AI supporting selected tasks rather than replacing the whole occupation.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
How could marketing assistant change as AI adoption grows?
This role is likely to change gradually, with AI supporting selected tasks rather than replacing the whole occupation.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
How AI may change this role
Deterministic, model-based interpretation of current role signals — not a guarantee of replacement.
What still depends on people
- follow the statutory obligations
- process commissioned instructions
- support managers
Where AI may become a co-pilot
- revise drafts made by managers
- develop digital content
- perform business research
Tasks most exposed to automation
- draft corporate emails
Vital Signs & AI Vectors
AI Exposure Vectors
0-100%Exposure to content generation, creative augmentation, and large language model tools
Exposure to workflow automation, decision-support software, and process digitisation
Exposure to AI-assisted analysis, pattern recognition, and predictive modelling tasks
Exposure to physical automation, robotics, and sensor-driven task displacement
Technical Details
NexFuture v3.0 estimates automation exposure natively from ESCO essential-skill groups, weighted by skill mass and calibrated against expert anchors. Scores are probabilistic estimates, not guarantees. See the NexFuture Methodology White Paper for full details.
Measures automation exposure. It does not measure pay, demand, or how many jobs exist near you.
What people in this role usually do
Marketing & Sales
A typical day as a marketing assistant
09 09:00 · Morning communicate schedules to the people concerned
10 10:30 · Mid-morning perform business research
12 12:00 · Midday assist in developing marketing campaigns
14 14:00 · Afternoon build business relationships
15 15:30 · Late afternoon develop digital content
17 17:00 · Wrap-up update budget
Task order is illustrative. Individual days vary.
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marketing department processes
The different processes, duties, jargon, role in an organisation, and other specificities of the marketing department within an organisation such as market research, marketing strategies, and advertising processes.
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adobe creative suite
The set of software applications that are used to create visual content for personal or business use. Examples of items that can be generated are flyers, brochures, books, websites and videos.
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commercial law
The legal regulations that govern a specific commercial activity.
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services marketing
The set of marketing activities for businesses that provide services to improve brand awareness and raise sales. It focuses on intangible commodities.
- customer relationship management
- market research
- marketing management
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organise business documents
Put together documents coming from the photocopier, the mail, or the daily operations of businesses.
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perform office routine activities
Program, prepare, and perform activities required to be performed everyday in offices such as mailing, receiving supplies, updating managers and employees, and keeping operations running smoothly.
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manage personnel agenda
Schedule and confirm appointments for the personnel of the office, mostly managers and directive employees, with external parties.
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perform business research
Search and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.
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prepare presentation material
Prepare the documents, slide shows, posters and any other media needed for specific audiences.
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assist in developing marketing campaigns
Provide assistance and support in all the efforts and actions required to implement a marketing campaign such as contacting advertisers, preparing briefings, setting up meetings, and shopping around for suppliers.
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use different communication channels
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
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process commissioned instructions
Process instructions, usually oral ones, provided by managers and directives on actions required to be made. Take note, inquire, and take action on the commissioned requests.
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support managers
Provide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.
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update budget
Make sure that a given budget remains up to date using most recent and most accurate information. Anticipate possible variations and ensure that the set budgetary goals can be reached within the given context.
Skill DNA
Work personality traits and values that define this role
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Scan to continue on mobileGrowth Pathways & Similar Roles
Explore typical career progression paths, adjacent skills, and similar roles to plan your next transition.
Where does marketing assistant fit?
Similarity scores based on skill overlap from ESCO data.
Frequently asked questions
- What skills are most important for a Marketing Assistant?
- Strong organizational skills, attention to detail, and excellent communication are crucial. Proficiency in basic computer applications (like Microsoft Office or Google Workspace) and a willingness to learn marketing software are also highly valued.
- Is this role typically a full-time position, or are there freelance opportunities?
- This occupation is primarily an employment-based role, offering stable, full-time positions within companies. However, freelance Marketing Assistant roles are also commonly available, providing flexibility for those seeking project-based work.
- What career progression opportunities are available after working as a Marketing Assistant?
- With experience, Marketing Assistants can progress to roles like Marketing Coordinator, Marketing Specialist, or even Marketing Manager, depending on their skills and interests. This role provides a solid foundation for a diverse range of marketing careers.
- Marketing Assistant — is there a shortage in Europe?
- No. In the 2025 ELA/EURES edition, a surplus was reported in 11 of the 14 European countries that assessed this occupation group: Austria, Bulgaria, Czechia, Germany and 7 more. 3 countries reported a shortage. These assessments are published per occupation group rather than per job title.
- Marketing Assistant — what does it pay in the United States?
- $161,030 a year at the median, as of 2025-05. State medians run from $79,890 to $212,020. Source: US Bureau of Labor Statistics. This is a United States figure and not a projection for Europe.