communication manager
Snapshot
Shape how the world perceives an organization as a Communication Manager! This expert-level role involves crafting and executing communication strategies that connect with both employees and the wider public, ensuring a consistent and truthful message.
As a Communication Manager, you’ll be the architect of an organization’s voice. Your days will be spent developing comprehensive communication plans, coordinating projects, and ensuring all messaging—from internal memos to press releases and marketing materials—is clear, consistent, and aligned with the organization’s goals. You’ll manage both internal and external communications, acting as a key point of contact and ensuring employees are informed and engaged while maintaining a positive public image.
- • Develop and implement communication strategies to promote the organization’s mission and services.
- • Coordinate communication projects, ensuring timely and effective delivery.
- • Manage internal communications, including employee newsletters, intranet updates, and addressing employee inquiries.
Where this occupation is in demand
Reported labour shortages and surpluses, by year. Published for occupation groups, not for individual job titles.
Deeper colour: reported the same way in more consecutive years.
Figures cover Administrative and commercial managers — 69 jobs including this one.
In shortage: Czechia, Italy.
Longest-running shortage: Italy, 3 years.
Select a place on the map to see its figures.
About this source›
Source: ELA/EURES labour shortages and surpluses. Readings are published at occupation-group level, and cover Europe. Editions differ in annex layout and country coverage, so a change between years does not always mean the labour market changed. Countries in grey were not reported, which is not the same as being in balance.
What these words mean
The four things this section reports
- Reported demand
- Whether employers report needing people in this job — a judgement published by a national or EU body, not a count.
- Where it is heading
- Which way employment in this job is expected to move over the coming years, from an official projection.
- Openings
- Roughly how many openings arise — from growth and from people leaving the job.
- Typical pay
- What people in this job typically earn where the source publishes it. Blank does not mean unpaid; it means nobody publishes it for that place.
A measure is left out when nobody publishes it for that place, rather than shown as zero.
Which way the market leans for you
- In your favour
- More openings than people looking — employers are competing for candidates.
- Balanced
- Openings and candidates are roughly matched.
- Competitive
- More people looking than openings — expect to compete.
- Mixed evidence
- Sources disagree, or the same occupation group is short in one part and oversupplied in another.
Every source resolves to one of these four, so there is a single vocabulary to learn. What differs is the evidence behind it, which is printed underneath each verdict — a measured ratio of openings to jobseekers, or an assessment published by a national body.
How this job compares with other jobs in the same country
- Strong
- Among the strongest in that country
- Good
- Stronger than most jobs in that country
- Mixed
- About typical for that country
- Weak
- Weaker than most jobs in that country
This is a rank within one country, not a score you can carry across borders — the registers behind two countries count different people, so the same number means different things in each. It is also why a job can be among the strongest in a country and still show as Competitive: it leads the field in a market that is crowded overall.
Where these come from
Every figure is published by a national statistics office, a public employment service or an EU body, and each card names its source and the period it covers. Some places are counted monthly, others assessed once or twice a year, so two places on the same map can be describing different moments — the date is always shown.
None of this predicts one person's chances. It describes a market.
Explore More
Find your career path and explore the science behind our recommendations.
Could communication manager fit you?
Answer three quick questions. This is not a full assessment — it is a teaser to help you decide whether to compare your profile.
Do you enjoy learning the skills behind a role before choosing a path?
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Future Outlook for communication manager
The outlook for communication manager reflects a balanced mix of automation exposure and durable, human-led work.
How are these scores calculated?
The Resilience Score (0–100) estimates how structurally protected this occupation is from automation and AI disruption, based on task-level analysis. Higher scores mean more human-judgment-intensive tasks. AI Exposure shows the estimated percentage of task hours that current AI capabilities could affect. These are model-derived structural indicators, not predictions about individual job security.
How could communication manager change as AI adoption grows?
This role is likely to change gradually, with AI supporting selected tasks rather than replacing the whole occupation.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
How could communication manager change as AI adoption grows?
This role is likely to change gradually, with AI supporting selected tasks rather than replacing the whole occupation.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
How AI may change this role
Deterministic, model-based interpretation of current role signals — not a guarantee of replacement.
What still depends on people
- apply diplomatic principles
- protect client interests
- use different communication channels
Where AI may become a co-pilot
- analyse internal factors of companies
- analyse external factors of companies
- use intranet
Tasks most exposed to automation
- compile content
- proofread text
- apply grammar and spelling rules
Vital Signs & AI Vectors
AI Exposure Vectors
0-100%Exposure to content generation, creative augmentation, and large language model tools
Exposure to workflow automation, decision-support software, and process digitisation
Exposure to AI-assisted analysis, pattern recognition, and predictive modelling tasks
Exposure to physical automation, robotics, and sensor-driven task displacement
Technical Details
NexFuture v3.0 estimates automation exposure natively from ESCO essential-skill groups, weighted by skill mass and calibrated against expert anchors. Scores are probabilistic estimates, not guarantees. See the NexFuture Methodology White Paper for full details.
Measures automation exposure. It does not measure pay, demand, or how many jobs exist near you.
What people in this role usually do
Management & Entrepreneurship
A typical day as a communication manager
09 09:00 · Morning organise participation in local or international events
10 10:30 · Mid-morning use intranet
12 12:00 · Midday advise on communication strategies
14 14:00 · Afternoon advise on public image
15 15:30 · Late afternoon analyse external factors of companies
17 17:00 · Wrap-up analyse internal factors of companies
Task order is illustrative. Individual days vary.
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corporate social responsibility
The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.
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corporate sustainability
A business practice to conduct long-term sustainable growth by seeking environmental, economic, and social strategies as its three main pillars.
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ethics of sharing work through social media
The ethics around the appropriate use of social networks and media channels through which to share your work.
- business communication
- communication principles
- diplomatic principles
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integrate strategic foundation in daily performance
Reflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.
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develop communications strategies
Manage or contribute to the conception and implementation of an organisation's internal and external communications plans and presentation, including its online presence.
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advise on communication strategies
Provide companies and organisations with consulting services concerning their internal and external communication plans and their representation, including their presence online. Recommend improvements in communication and make sure that important information reaches all employees and that their questions are answered.
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advise on public image
Advise a client such as a politician, artist or another individual dealing with the public on how to present themselves in a way which would gain most favour from the general public or a target audience.
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apply diplomatic principles
Apply the processes involved in the creation of international treaties by conducting negotiations between representatives of different countries, protecting the home government's interests, and facilitating compromise.
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prepare presentation material
Prepare the documents, slide shows, posters and any other media needed for specific audiences.
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protect client interests
Protect the interests and needs of a client by taking necessary actions, and researching all possibilities, to ensure that the client obtains their favoured outcome.
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use different communication channels
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
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organise participation in local or international events
Apply for and secure a place to participate in local or international exhibitions and competitions.
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proofread text
Read a text thoroughly, search for, review and correct errors to ensure content is valid for publishing.
Growth Pathways & Similar Roles
Explore typical career progression paths, adjacent skills, and similar roles to plan your next transition.
Where does communication manager fit?
Similarity scores based on skill overlap from ESCO data.
Frequently asked questions
- What’s the difference between internal and external communications in this role?
- Internal communications focus on keeping employees informed and engaged, addressing their questions, and fostering a positive work environment. External communications are directed towards the public, media, and stakeholders, aiming to build brand awareness and manage the organization’s reputation.
- Does this role require a background in journalism or public relations?
- While experience in journalism or public relations is beneficial, it’s not always essential. Strong writing, communication, and project management skills are key, along with a strategic mindset and an understanding of how to craft compelling narratives.
- How does a Communication Manager ensure consistent messaging across different platforms?
- A Communication Manager establishes clear brand guidelines and messaging frameworks. They work closely with various teams to ensure all communications adhere to these standards, regularly reviewing materials and providing feedback to maintain a unified voice.
- Communication Manager — is there a shortage in Europe?
- No. In the 2025 ELA/EURES edition, a surplus was reported in 7 of the 9 European countries that assessed this occupation group: Austria, Belgium, Bulgaria, Denmark and 3 more. 2 countries reported a shortage. These assessments are published per occupation group rather than per job title.
- Communication Manager — what does it pay in the United States?
- $138,520 a year at the median, as of 2025-05. State medians run from $72,290 to $197,600. Source: US Bureau of Labor Statistics. This is a United States figure and not a projection for Europe.