Advertising Assistant
Role lens
Advertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handle and sort out. They communicate with the staff of the advertisement department and with external clients. Moreover, they have understanding of the operations in advertising as to assist with the pragmatic implementation of plans and tasks carried out by managers and consultants and for being involved in creating content for use both on-line or in print.
Advertising assistants play a vital role in advertising departments and agencies, ensuring smooth operations and contributing to the creative process. You’ll be involved in a wide range of tasks, from administrative duties to assisting with content creation, working closely with managers, consultants, and clients. This role offers a fantastic opportunity to learn the ins and outs of advertising and build a solid foundation for a career in the industry.
- • Providing administrative support, including managing schedules, preparing documents, and handling correspondence.
- • Communicating with internal teams and external clients to ensure projects stay on track.
- • Assisting in the creation of content for both online and print advertising materials, such as social media posts, website copy, and brochures.
Where this occupation is in demand
Reported labour shortages and surpluses, by year. Published for occupation groups, not for individual job titles.
Figures cover Other clerical support workers — 8 jobs including this one.
In shortage: Denmark, Malta.
Select a place on the map to see its figures.
About this source›
Source: ELA/EURES labour shortages and surpluses. Readings are published at occupation-group level, and cover Europe. Editions differ in annex layout and country coverage, so a change between years does not always mean the labour market changed. Countries in grey were not reported, which is not the same as being in balance.
What these words mean
The four things this section reports
- Reported demand
- Whether employers report needing people in this job — a judgement published by a national or EU body, not a count.
- Where it is heading
- Which way employment in this job is expected to move over the coming years, from an official projection.
- Openings
- Roughly how many openings arise — from growth and from people leaving the job.
- Typical pay
- What people in this job typically earn where the source publishes it. Blank does not mean unpaid; it means nobody publishes it for that place.
A measure is left out when nobody publishes it for that place, rather than shown as zero.
Which way the market leans for you
- In your favour
- More openings than people looking — employers are competing for candidates.
- Balanced
- Openings and candidates are roughly matched.
- Competitive
- More people looking than openings — expect to compete.
- Mixed evidence
- Sources disagree, or the same occupation group is short in one part and oversupplied in another.
Every source resolves to one of these four, so there is a single vocabulary to learn. What differs is the evidence behind it, which is printed underneath each verdict — a measured ratio of openings to jobseekers, or an assessment published by a national body.
How this job compares with other jobs in the same country
- Strong
- Among the strongest in that country
- Good
- Stronger than most jobs in that country
- Mixed
- About typical for that country
- Weak
- Weaker than most jobs in that country
This is a rank within one country, not a score you can carry across borders — the registers behind two countries count different people, so the same number means different things in each. It is also why a job can be among the strongest in a country and still show as Competitive: it leads the field in a market that is crowded overall.
Where these come from
Every figure is published by a national statistics office, a public employment service or an EU body, and each card names its source and the period it covers. Some places are counted monthly, others assessed once or twice a year, so two places on the same map can be describing different moments — the date is always shown.
None of this predicts one person’s chances. It describes a market.
Reported demand · Typical pay · Where it is heading (United States, Ireland, Australia, Malta, United Kingdom)
| Reported demand | Typical pay | Where it is heading | |
|---|---|---|---|
| United States | Not reported | $133,660 2025-05 | −2.2% 2024–2034 · BLS 2024-2034 |
| Ireland | Not reported | — | +36.1% 2023–2035 · Cedefop 2026 * |
| Australia | Assessed as balanced Jobs and Skills Australia 2025 * | — | — |
| Malta | Shortage reported ELA/EURES 2024 * | — | — |
| United Kingdom | Not reported | £27,132 2025-provisional | — |
* Published for occupation groups, not for individual job titles.
U.S. Bureau of Labor Statistics (OEWS)
Source: Office for National Statistics, Annual Survey of Hours and Earnings, Open Government Licence v3.0
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Future Outlook for advertising assistant
The outlook for advertising assistant reflects a balanced mix of automation exposure and durable, human-led work.
How are these scores calculated?
The Resilience Score (0–100) estimates how structurally protected this occupation is from automation and AI disruption, based on task-level analysis. Higher scores mean more human-judgment-intensive tasks. AI Exposure shows the estimated percentage of task hours that current AI capabilities could affect. These are model-derived structural indicators, not predictions about individual job security.
How could advertising assistant change as AI adoption grows?
This role is likely to change gradually, with AI supporting selected tasks rather than replacing the whole occupation.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
This role is likely to change gradually, with AI supporting selected tasks rather than replacing the whole occupation.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
Model-based estimate. Use it as a planning signal, not a guarantee.
Compare this to your profile
How AI may change this role
Deterministic, model-based interpretation of current role signals — not a guarantee of replacement.
What still depends on people
- support managers
- use different communication channels
- liaise with advertising agencies
Where AI may become a co-pilot
- develop digital content
- perform business research
- develop creative ideas
Tasks most exposed to automation
- file documents
- use IT tools
Vital Signs & AI Vectors
AI Exposure Vectors
0-100%Exposure to content generation, creative augmentation, and large language model tools
Exposure to AI-assisted analysis, pattern recognition, and predictive modelling tasks
Exposure to workflow automation, decision-support software, and process digitisation
Exposure to physical automation, robotics, and sensor-driven task displacement
Technical Details
NexFuture v3.0 estimates automation exposure natively from ESCO essential-skill groups, weighted by skill mass and calibrated against expert anchors. Scores are probabilistic estimates, not guarantees. See the NexFuture Methodology White Paper for full details.
Measures automation exposure. It does not measure pay, demand, or how many jobs exist near you.
What people in this role usually do
Marketing & Sales
A typical day as an advertising assistant
09 09:00 · Morning liaise with advertising agencies
10 10:30 · Mid-morning identify customer's needs
12 12:00 · Midday perform business research
14 14:00 · Afternoon develop creative ideas
15 15:30 · Late afternoon develop digital content
17 17:00 · Wrap-up file documents
Task order is illustrative. Individual days vary.
What you need to do this work
The skills, knowledge and tools this role calls for — and the traits and rewards that come with it.
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perform business research
Search and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.
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file documents
Create a filing system. Write a document catalogue. Label documents etc.
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use different communication channels
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
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support managers
Provide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.
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develop digital content
Create and edit digital content in different formats, express oneself through digital means.
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identify customer's needs
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
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liaise with advertising agencies
Communicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim of the marketing plan.
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use communication techniques
Apply techniques of communication which allow interlocutors to better understand each other and communicate accurately in the transmission of messages.
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develop creative ideas
Developing new artistic concepts and creative ideas.
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use IT tools
Application of computers, computer networks and other information technologies and equipment to storing, retrieving, transmitting and manipulating data, in the context of a business or enterprise.
adobe creative suite
The set of software applications that are used to create visual content for personal or business use. Examples of items that can be generated are flyers, brochures, books, websites and videos.
- advertising techniques
- digital media
- content marketing strategy
- media planning
- types of media
Path to become an advertising assistant
What it typically takes to qualify: education level, where it is a regulated profession, and where to study.
Primary education
412 programmes in 25 countries teach the core skills of this job. Plus 176 short courses that build single skills.
A few examples, taught in the language of this page:
Bachelor of Design/Media (PR and Advertising)
The University of New South Wales (UNSW) · Australia
These are 6 of 588.
Sources
- 1. Source: Commonwealth of Australia (Department of Education), CRICOS, data.gov.au, CC BY 2.5 AU. Data as at 01/09/2026. Adapted by NexPath.
- 2. Source: Europass Qualification Dataset Register (European Commission)
- 3. Source: South African Qualifications Authority (SAQA), All Qualifications and Unit Standards (allqs.saqa.org.za).
- 4. Course information from Qualifax (qualifax.ie), Quality and Qualifications Ireland
- 5. Source: Malta Qualifications Registry, Malta Further and Higher Education Authority (qualifications.mfhea.gov.mt).
Growth Pathways & Similar Roles
Explore typical career progression paths, adjacent skills, and similar roles to plan your next transition.
Where does advertising assistant fit?
Similarity scores based on skill overlap from ESCO data.
For organisations
The data on this page, working for your students, clients and staff.
Frequently asked questions
What skills are most important for an advertising assistant?
Is this role typically a full-time position, or are there freelance opportunities?
What kind of career progression is possible from an advertising assistant role?
How much does Advertising Assistant pay in the United States?
Sources: ESCO O*NET Cedefop BLS Data updated October 3, 2026 About our data