ICT business development manager
Key facts
Are you passionate about technology and driving business growth? As an ICT business development manager, you'll be at the forefront of identifying new opportunities and shaping the future of your organization's ICT offerings.
As an ICT business development manager, you play a crucial role in expanding your organization’s reach and impact within the technology sector. Your days will involve analyzing market trends, identifying potential clients and partnerships, and crafting strategies to enhance product development and distribution. You'll be a key negotiator, ensuring favorable contract terms and pricing that benefit the company.
- • Identifying and pursuing new business opportunities within the ICT landscape.
- • Developing and implementing business development strategies aligned with organizational goals.
- • Negotiating contracts and pricing agreements with clients and partners.
Where this occupation is in demand
Reported labour shortages and surpluses, by year. Published for occupation groups, not for individual job titles.
Deeper colour: reported the same way in more consecutive years.
Figures cover Business and administration professionals — 134 jobs including this one.
In shortage: Bulgaria, Cyprus, Czechia, Greece and 1 more.
Longest-running shortage: Cyprus, 2 years.
Select a place on the map to see its figures.
About this source›
Source: ELA/EURES labour shortages and surpluses. Readings are published at occupation-group level, and cover Europe. Editions differ in annex layout and country coverage, so a change between years does not always mean the labour market changed. Countries in grey were not reported, which is not the same as being in balance.
What these words mean
The four things this section reports
- Reported demand
- Whether employers report needing people in this job — a judgement published by a national or EU body, not a count.
- Where it is heading
- Which way employment in this job is expected to move over the coming years, from an official projection.
- Openings
- Roughly how many openings arise — from growth and from people leaving the job.
- Typical pay
- What people in this job typically earn where the source publishes it. Blank does not mean unpaid; it means nobody publishes it for that place.
A measure is left out when nobody publishes it for that place, rather than shown as zero.
Which way the market leans for you
- In your favour
- More openings than people looking — employers are competing for candidates.
- Balanced
- Openings and candidates are roughly matched.
- Competitive
- More people looking than openings — expect to compete.
- Mixed evidence
- Sources disagree, or the same occupation group is short in one part and oversupplied in another.
Every source resolves to one of these four, so there is a single vocabulary to learn. What differs is the evidence behind it, which is printed underneath each verdict — a measured ratio of openings to jobseekers, or an assessment published by a national body.
How this job compares with other jobs in the same country
- Strong
- Among the strongest in that country
- Good
- Stronger than most jobs in that country
- Mixed
- About typical for that country
- Weak
- Weaker than most jobs in that country
This is a rank within one country, not a score you can carry across borders — the registers behind two countries count different people, so the same number means different things in each. It is also why a job can be among the strongest in a country and still show as Competitive: it leads the field in a market that is crowded overall.
Where these come from
Every figure is published by a national statistics office, a public employment service or an EU body, and each card names its source and the period it covers. Some places are counted monthly, others assessed once or twice a year, so two places on the same map can be describing different moments — the date is always shown.
None of this predicts one person's chances. It describes a market.
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Could ICT business development manager fit you?
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Future Outlook for ICT business development manager
The outlook for ICT business development manager reflects a balanced mix of automation exposure and durable, human-led work.
How are these scores calculated?
The Resilience Score (0–100) estimates how structurally protected this occupation is from automation and AI disruption, based on task-level analysis. Higher scores mean more human-judgment-intensive tasks. AI Exposure shows the estimated percentage of task hours that current AI capabilities could affect. These are model-derived structural indicators, not predictions about individual job security.
How could ICT business development manager change as AI adoption grows?
Several task areas may shift toward AI-assisted workflows, so reskilling becomes more important.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
How could ICT business development manager change as AI adoption grows?
Several task areas may shift toward AI-assisted workflows, so reskilling becomes more important.
Illustrative scenario based on task automatability — not a forecast. Values are rounded the further ahead you look.
How AI may change this role
Deterministic, model-based interpretation of current role signals — not a guarantee of replacement.
What still depends on people
- innovate in ICT
- identify new business opportunities
Where AI may become a co-pilot
- perform business analysis
- analyse business requirements
- perform market research
Tasks most exposed to automation
- collect customer feedback on applications
Vital Signs & AI Vectors
AI Exposure Vectors
0-100%Exposure to workflow automation, decision-support software, and process digitisation
Exposure to AI-assisted analysis, pattern recognition, and predictive modelling tasks
Exposure to content generation, creative augmentation, and large language model tools
Exposure to physical automation, robotics, and sensor-driven task displacement
Technical Details
NexFuture v3.0 estimates automation exposure natively from ESCO essential-skill groups, weighted by skill mass and calibrated against expert anchors. Scores are probabilistic estimates, not guarantees. See the NexFuture Methodology White Paper for full details.
Measures automation exposure. It does not measure pay, demand, or how many jobs exist near you.
What people in this role usually do
Management & Entrepreneurship
A typical day as a ICT business development manager
09 09:00 · Morning innovate in ICT
10 10:30 · Mid-morning interpret current data
12 12:00 · Midday analyse business requirements
14 14:00 · Afternoon collect customer feedback on applications
15 15:30 · Late afternoon give live presentation
17 17:00 · Wrap-up identify new business opportunities
Task order is illustrative. Individual days vary.
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business ICT systems
The software packages, hardware devices and new technologies used in supporting business processes such as enterprise resource planning (ERP), customer relationship management (CRM), mobile devices and network solutions.
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decision support systems
The ICT systems that can be used to support business or organisational decision making.
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ICT market
The processes, stakeholders and the dynamics of the chain of goods and services in the ICT market sector.
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innovation processes
The techniques, models, methods and strategies which contribute to the promotion of steps towards innovation.
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business process modelling
The tools, methods and notations such as Business Process Model and Notation (BPMN) and Business Process Execution Language (BPEL), used to describe and analyse the characteristics of a business process and model its further development.
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business requirements techniques
The procedures required to identify and analyse business and organisational needs.
- business processes
- business strategy concepts
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interpret current data
Analyse data gathered from sources such as market data, scientific papers, customer requirements and questionnaires which are current and up-to-date in order to assess development and innovation in areas of expertise.
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monitor technology trends
Survey and investigate recent trends and developments in technology. Observe and anticipate their evolution, according to current or future market and business conditions.
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seek innovation in current practices
Search for improvements and present innovative solutions, creativity and alternative thinking to develop new technologies, methods or ideas for and answers to work-related problems.
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perform business analysis
Evaluate the condition of a business on its own and in relation to the competitive business domain, performing research, placing data in context of the business' needs and determining areas of opportunity.
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analyse business requirements
Study clients' needs and expectations for a product or service in order to identify and resolve inconsistencies and possible disagreements of involved stakeholders.
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collect customer feedback on applications
Gather a response and analyse data from customers to identify requests or problems in order to improve applications and overall customer satisfaction.
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innovate in ICT
Create and describe new original research and innovation ideas within the field of information and communication technologies, compare to the emerging technologies and trends and plan the development of new ideas.
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give live presentation
Deliver a speech or talk in which a new product, service, idea, or piece of work is demonstrated and explained to an audience.
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identify new business opportunities
Pursue potential customers or products in order to generate additional sales and ensure growth.
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perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Skill DNA
Work personality traits and values that define this role
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Where does ICT business development manager fit?
Similarity scores based on skill overlap from ESCO data.
Frequently asked questions
- What kind of background is typically helpful for this role?
- A strong understanding of ICT technologies, coupled with experience in sales, marketing, or business development, is highly valuable. While a specific ICT degree isn't always required, a solid technical foundation is essential for understanding the products and services you'll be promoting.
- How does this role differ from a sales manager?
- While both roles involve driving revenue, an ICT business development manager focuses more on long-term strategic planning and identifying new market segments. A sales manager typically concentrates on closing deals within established markets and managing a sales team.
- What are some common challenges faced by ICT business development managers?
- Staying ahead of rapidly evolving technology, accurately forecasting market trends, and building trust with clients in a competitive landscape are common challenges. Strong analytical skills and adaptability are key to overcoming these hurdles.
- ICT Business Development Manager — is there a shortage in Europe?
- Yes. In the 2025 ELA/EURES edition, a shortage was reported in 5 of the 8 European countries that assessed this occupation group: Bulgaria, Cyprus, Czechia, Greece and 1 more. Cyprus has reported one for 2 consecutive years. These assessments are published per occupation group rather than per job title.
- ICT Business Development Manager — what does it pay in the United States?
- $161,030 a year at the median, as of 2025-05. State medians run from $79,890 to $212,020. Source: US Bureau of Labor Statistics. This is a United States figure and not a projection for Europe.